Myve by Spinacle

The Affiliate Network Built for the Age of AI Agents

Earn when you refer. Grow when partners send customers back. No ads. No middlemen.

The Problem

The Web Is Broken for Local Businesses

Aggregators take 25%+ cuts, cookie tracking is dying, and AI agents are making un-structured businesses invisible.

Aggregators Own the Customer

Zomato, Swiggy, Practo — they sit between you and your customers, taking margin and data. You pay 25%+ commissions just to reach people already looking for you.

No Infrastructure for Cross-Referral

A restaurant can't easily send customers to a nearby venue. A dentist can't recommend a pharmacy. There's no commerce rail connecting businesses that share customers.

AI Agents Need Structured Commerce Rails

58–62% of searches now end in zero clicks. As AI agents start making decisions for consumers, businesses without machine-readable intent data become invisible to the entire AI economy.

The Solution

Myve Turns Every Business Into a Distribution Channel

One SDK. An AI chatbot on your site that captures intent, matches partners, and surfaces referrals — inside your own page.

AI Chatbot on Your Site

A branded chatbot that answers questions, captures what customers need, and identifies cross-sell moments in real time.

Cross-Referral Network

When a customer needs something you don't offer, Myve suggests a partner business — right inside your chat. You earn a referral fee.

Neighbourhood-First Commerce

Built for local commerce. Restaurants, salons, clinics, entertainment venues — businesses that share geography and customers.

Intent Analytics Dashboard

See what your customers are actually looking for — structured data on demand patterns, preferences, and missed opportunities.

How It Works

From Chat to Commerce in 4 Steps

01

Embed the SDK

Add Myve to your website with a single script tag. Your AI chatbot goes live instantly.

02

Capture Intent

As customers chat, Myve structures their needs — 'looking for live music tonight' or 'need teeth whitening nearby.'

03

Match & Refer

Myve routes intent to the right partner business in your neighbourhood network and shows the suggestion in-chat.

04

Earn & Grow

You earn when your referrals convert. Partners earn when they send customers your way. Everyone grows.

Under the Hood

The Architecture Powering Agent-Era Commerce

Myve isn't just a chatbot — it's a full intent orchestration platform with proprietary protocols, federated AI, and real-time analytics.

Intent Routing

Intent Routing Engine

Parses natural language, validates it against a site's capabilities, and routes unmatched intent to the right partner in the network — in real time.

SUE Protocol

SUE — Symbiotic Utility Exchange

Our proprietary protocol for service-based intent. Businesses borrow each other's utility — no new division to build, no customer acquisition cost on either side.

PAO Protocol

PAO — Product Association Orchestration

Live inventory handshakes, not static feeds. A gym equipment purchase can trigger a protein offer based on the 'Strength Training Intent' — with real-time availability.

Federated RAG

Federated RAG Architecture

Each business runs its own isolated AI environment. Update a price or service, and Myve propagates it across the entire partner network instantly.

Analytics Engine

Analytical Intelligence Engine

Maps your full Customer Value Chain, surfaces Intent Gaps, and recommends the exact partner that would increase lifetime value and reduce churn.

Partnership Discovery

Automated Partnership Discovery

Identifies high-yield partnerships, generates a data-backed Benefit Report, and sends a formal Association Request — the other business accepts or declines in one click.

The Network

How Partnerships Work on Myve

Digital Intent Contracts govern how affiliate partners interact — no bespoke legal negotiations for every connection.

01

Permissible Recommendations

Which products or services a partner is authorized to recommend within the network.

02

Packet Schema Definitions

Exact data structures for SUE/PAO handshakes ensuring technical interoperability between partners.

03

Intent Boundaries

Semantic boundaries ensuring the gateway only routes relevant intents to each business.

04

Revenue Split

Programmatically hardcoded splits for every successful transaction with instant settlement.

Traditional affiliate networks rely on traffic redirection — clicking links. Myve treats customer need as a liquid asset. When intent is identified, the gateway routes it directly to the service provider. The ecosystem moves from clicks to direct execution.

Value Chain Optimization

From Billboard to Business Orchestrator

A mini case study showing how Myve transforms a food delivery platform from an ad-supported app into a full-service commerce orchestrator.

Case Study: The Weekend Party Bundle
1

The Legacy Approach

Zomato shows ads during delivery tracking. User delegates tracking to an AI agent, never opens the app, ad impressions lost.

2

With Myve

Myve recognizes a 10-person meal order as a "Home Management Event." It asks the user if they want post-party cleanup via Pronto at 10% discount.

3

Clean-State Restoration

User pre-authorizes a Pronto Associate for kitchen cleanup next morning. Zomato captures a 9% success fee on the service — revenue that matches the delivery margin of the entire meal.

4

Circular Economy Loop

Myve coordinates with Banyan Nation for plastic/glass waste pickup. User earns Eco-Points redeemable for future meals, creating a loyalty anchor.

5

The Result

Platform moves from chasing ad pennies to generating high-margin success fees. User's worst post-party pain points get automated. The brand becomes the orchestrator of the entire social event.

Use Cases

Built for Businesses That Share Customers

🍽️

Restaurants & Cafés

"Looking for a place to go after dinner?"

Refer to a nearby bar, comedy club, or dessert spot.

🎭

Entertainment Venues

"Where should we eat before the show?"

Refer to partner restaurants in the area.

🦷

Dental & Healthcare

"Need a pharmacy nearby?"

Refer to a partner pharmacy or wellness centre.

💅

Salons & Wellness

"Any good cafés around here?"

Refer to a partner café across the street.

Why Now

The Window Is Open

Trend

AI Agents Are Going Mainstream

37% of consumers now start discovery with AI-native tools. 58% have replaced traditional search for product discovery. Structured intent data is the new SEO.

Disruption

Cookie-Based Affiliate Is Dying

Browser privacy changes are killing traditional affiliate tracking. Zero-click searches hit 58–62%. Commerce needs a new distribution model built for agents, not browsers.

Opportunity

Local Businesses Need an Alternative

Independent businesses are tired of paying 25%+ commissions to aggregators. They want to own their customer relationships and grow through peer referrals, not platform dependency.

Our Philosophy

Decentralized Execution, Not Centralized Proxies

Antifragility

Centralized proxies are single points of failure. Myve's decentralized architecture means every new device adds compute to the ecosystem — infinite scalability without a central tax.

Business Sovereignty

Only individual businesses possess the customer data and operational insights to define their own agent execution policy. Myve preserves the direct relationship.

Economic Equilibrium

Centralized infrastructure leads to rent-seeking. Myve's success-fee model ensures revenue stays with the entities creating value — the merchant and the affiliate — not a third-party proxy.

Now Piloting · Chennai · Bangalore · Hyderabad

We're Launching in Chennai · Bangalore · Hyderabad

Bringing together restaurants, venues, clinics, and local businesses across three cities. Be one of the first businesses on Myve.